Twitter
Google plus
Facebook
Vimeo
Pinterest

Fluid Edge Themes

Title Image

Digital Marketting

Home  /  OUR COURSES  /  Digital Marketting

Course Outline of Digital marketing

Digital marketing training, also known as online marketing training is the training to educate effective promotion and placement of products/ services across all digital platforms. The digital platforms that will be covered in this course are,

  1. Search engines like google, yahoo &bing
  2. Social media sites like Facebook, twitter, Pinterest and linkedIn
  3. Emails
  1. Students who wish to enrich their knowledge
  2. Entrepreuners / Wantrepreuners who wish to have more hands on
  3. People who wish to have a switch in career
  4. Professionals willing to make passive money
  5. Freshers on the lookout for job

The digital marketing training course will mainly concentrate on the following

  1. Search engine optimization
  2. Search engine Marketing
  3. Social media marketing
  4. Youtube marketing
  5. Email Marketing

The digital marketing training course will mainly concentrate on the following

  1. Search engine optimization
  2. Search engine Marketing
  3. Social media marketing
  4. Youtube marketing
  5. Email Marketing

Search engine optimization is the process of positioning your website / web pages in the search engine’s results. Search engine optimization training can be also be taken up as a separate course. The syllabus for this module will encompass keyword research, on page and off page optimization, analytics, constant improvements and processes to maintain the results.

Search engine marketing is the process of creation and placement of online advertisements in Search engines, especially in Google Adwords. The learning will range from simple campaign creation, ad groups, types of ads, types of extensions, keywords and their match types. Concept of Remarketing will also be covered as part of search engine marketing training.

Social media marketing will provide in depth knowledge of effective usage of social media like Facebook(FB), twitter, pinterest and linkedIn for promotion of your website/ products/ services. The concepts that will be covered are organic community building in FB, hashtags, best practices, tools for scheduling, providing ads and providing targetted ads.

Youtube Marketing is the process of making effective use of youtube features to promote your videos and website.

In Email marketing, the topics that will be covered are creating effective emails for marketing, tools to be used, best practices, understanding of basic terminologies.

9. Digital Marketing Training Modules

  1. Digital marketing vs. Offline marketing
  2. Basics of Digital marketing
  3. Overview of SEO, SEM and SMM
  4. Other digital marketing techniques using youtube, instagram, email, affiliates
  5. Basic terminologies in Digital marketing
  6. Digital marketing strategy
  7. Difference between organic results, SERP, paid searches and Product listing Ads
  8. Basic terminologies in web
  9. Hands-on : Designing the strategy based on the client budget and the market of the client
  1. HTML and WordPress overview
  2. Basics of HTML
  3. Basic understanding of HTML
  4. Contribution of optimized HTML to SEO
  5. WordPress
  6. Hosted and non-hosted sites difference
  7. Creation of simple blogs
  8. Changing templates & sample content creation
  9. Hands-on : Creating a simple HTML website, Creating a wordpress blog.